Zhu Zhu Pets (pronounced [tʂu˥ tʂu˥]) also referred to Go Go Hamsters in the UK, is a trademark for a line of robotic hamsters that have been called the next "must have" toy of the 2009 Christmas season.[1]
The toys were created by Russ Hornsby for his company, Cepia LLC. Hornsby also created the popular Powerpuff Girls action figure line.[2] The name comes from Chinese 猪猪 zhū zhū, meaning "little pig". The company employs only 16 people in the U.S. and 30 in China.[3] Zhu Zhu Pets come as five different characters, named Patches, Chunk, PipSqueak, Mr. Squiggles, and Num Nums. Various accessories can be purchased for creating customized hamster habitats.[4]
Zhu Zhu Pets can be put in either of two play modes: "nurturing mode," in which they coo and purr, or "adventure mode," in which they explore their habitat and respond to various stimuli.[5] They also have a sleep mode.
Zhu Zhu Pets typically sell for around $10.00 (USD), but as of December 2009 have been marked up to over $40 because of shortages.[6]
It was alleged by the independent consumer organisation GoodGuide in December 2009 that the toy "Mr. Squiggles" contained more than the allowed level of the metal antimony. However Mr Hornsby stated that the toys are "100% safe and in compliance with all US and European toy safety standards. I have been in the toy industry for more than 35 years, and being a father of children myself, I would never allow any substandard or unsafe product to hit the shelves. That's why we always test to not only meet but also exceed safety standards."[7]
U.S. federal safety regulators from the Consumer Product Safety Commission announced on December 7, 2009 that the toy was safe and "does not violate the very protective antimony standard that applies to all toys in the United States."[8] GoodGuide subsequently issued a statement saying their testing methods (which checked for surface toxins) are different than the federal standards (which check for soluble toxins) and apologized for comparing the results of their tests to the results of federal tests.
Zhu zhu pets become a very searched term on Google and is rapidly becoming a way of making money online by incorporating affiliate links from Amazon and such Affiliate Networks who provide the opportunity to make a revenue by selling zhu zhu pets.
Monday, December 14, 2009
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